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SEM Manager - Los Angeles, CA

Los Angeles, CA

Summary

The SEM (Pay Per Click / PPC) Manager will assist with the planning, executing and reporting on paid search and paid social campaigns for all agency clients. The role coordinates with both the digital strategy and account management teams to create fully integrated marketing plans for clients.

Responsibilities

  • Plan, manage and optimize successful pay per click (PPC) campaigns on various paid search and social networks(Google, Bing, Facebook, Instagram, Twitter, YouTube, Amazon, etc)
  • Build new ad groups and campaigns with new keywords and creative
  • Aggregate reports on a daily/weekly/monthly basis while working with leads to generate insights, calculating basic KPIs and understanding how metrics effect each other
  • Daily campaign & budget management including optimizations
  • Monitor daily searches on high priority keywords (i.e. brand and lead terms)
  • Develop projections/proposals and understand the tools used to build them
  • Understand, implement and troubleshoot the tracking process
  • Proactively bring new ideas for the account to improve performance
  • Handle client billing, notify manager of any account issues, update account pacing documents, and ensure proper budget pacing
  • Understand Q/A fundamentals and implement Q/A best practices in daily tasks

Qualifications

  • Bachelor’s degree in marketing or related field
  • 4+ years of hands-on SEM experience, primarily in paid search campaign management; agency-side preferred. DSP/DMP and programmatic buying (DoubleClick or other)     experience a plus
  • Basic understanding of at least one bidding platform such as Marin, Kenshoo or Doubleclick
  • Google and Bing Ads experience a must. Facebook, Yahoo Gemini and Amazon Ads a plus
  • Proven track record of successful SEM implementation and optimization
  • Comprehensive understanding of keyword research
  • Strong experience with creative, ad copy and landing page development
  • Proficient with SEM reporting and analytical tools
  • Proven success hitting monthly goals for spend and return; optimizing/improving upon paid media campaigns; and managing media spend budgets
  • Certification in Google Ads and Google Analytics preferred
  • Proficient to expert  with Word and Excel, HTML and JavaScript knowledge a plus
  • High energy, forward-thinking, and quick learner who works well in a fast-paced environment and wants to work within a robust, cutting-edge demand-gen team
  • Highly collaborative team player
  • Strong verbal and written communication skills, ability to articulate her/his views crisply and convincingly
  • Takes action: proactive and resourceful in solving problems, making decisions and executing on goals
  • Owns results--follows through on commitments, takes responsibility, and produces quality results

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