McDONALD'S

 
 
STILL LOVIN’ IT, AFTER ALL THESE YEARS

In 1965, a small group of McDonald’s franchisees decided they couldn’t wait for national advertising, so they hired a local ad agency to launch their very first television campaign. And it looks like our sauce was special, because 50 years later, we’re still making it.

 
 
WHEN CULTURE WAS COOKING

In the 60s and 70s McDonald’s was becoming an American institution, and DE helped strengthen that connection with the “Breakfast and Dinner Dollars” promotion. It was the brand’s first ever market-wide game, and the genesis of “McDonald’s Monopoly”, which has become an annual event, and its own piece of Americana.

 
 

SEND AN ICON, TO SELL TO AN ICON.

In a decade bursting with pop culture, DE gave the 80s one of its most memorable characters. Mac Tonight was the smooth, jazz-singing moon-man, telling everyone where to get their fix when the clock strikes 6. He’s still the only non-McDonaldland character to ever promote the business. He even showed up on The Simpsons (that’s how you know you’ve made it).

 
SERVING BILLIONS

We’ve driven through the decades, literally. It’s just what happens in a 50-year partnership. We pioneered the launch of breakfast, welcomed the introduction of the drive-thru, developed a 20pc McNugget tactic that went national, and were even the first to integrate bilingual television (de nada).

 

Latest Work