A MEATY RELATIONSHIP
What do you get when you combine two Southern California icons? A recipe for some truly innovative advertising. After handling Farmer John’s media buying for many years, Davis Elen became the across-the-board agency of record in 2014.
THE WEST COAST ORIGINAL SINCE 1931
Based out of Vernon, California, just a few miles from DE’s main office in downtown LA, Farmer John boasts more than 85 years of rich history. As the official Dodger Dog Hot Dog since the 1950s, Farmer John fandom spans generations and includes legends like Hall of Fame announcer Vin Scully.
REBRAND FROM THE HOOF UP.
With a 360-degree campaign, Davis Elen brought the Farmer John brand into a new era. With fresh photography, OOH, radio, and digital, we’ve helped Farmer John achieve 92% brand awareness in California. And an emphasis on social and experiential has introduced the brand to a completely new audience.
KEEPING IT FRESH
As food trends continue to evolve, DE will be right there with Farmer John. And we’ll continue to create advertising that’s both fulfilling and fresh to make sure Farmer John is always a cut above the rest.
With the foodie trend in full swing, we’ve taken mouth-watering food photography to a whole new level with Farmer John.