In DE's new campaign for the SoCal Toyota dealers, it's all about what's real. We're tying Toyota, the region's number-one selling brand, to the unique lifestyle that is Southern California. Viewers will meet real dealership employees and see their personal, emotional connection to the work they do. Product features and benefits, special incentives and magical SoCal moments are all integrated seamlessly together to lead to one simple conclusion: Toyota dealers really do make it easy.

:60 TOYOTA TODAY

:30 TUNDRA

:30 ADAM PRIUS INTERVIEW

:30 ROGER COROLLA INTERVIEW

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