OneWest Bank is the largest Southern California based bank with total assets of $27 billion. Formed in 2009, OneWest quickly grew through several strategic acquisitions. In 2010, the Bank turned to DE to help it establish a meaningful rapport with Southern California residents. DE negotiated a unique partnership with the Los Angeles Lakers. Dubbed the greatest NBA franchise ever by ESPN and with a fan base that dwarfs that of any other California sports team, the Lakers offer a perfect opportunity to tap into the passion of the diverse SoCal community. In addition to a significant presence at Staples Center, OWB supports the Lakers Youth Foundation and is helping fans show their Lakers pride with Lakers branded credit and debit cards.

OOH

OneWest Bank is committed to helping local businesses, so we developed an outdoor campaign that clearly and boldly announced the bank's intentions.


<< Go Back