OneWest Bank is Southern California's largest regional bank, but they're not yet widely known for their business banking services. With customized solutions and loans available up to $300 million, their commitment to local business is considerable. So we've produced a new TV campaign that brands their approach to banking: One business at a time, with tailored services for specific industries. Our spots feature a day in the life at an entertainment post-production company and a glass manufacturing firm, communicating how a banking relationship with OneWest can empower your business to succeed. Our TV campaign is currently being supported by print and outdoor elements, announcing to the Southern California community that OneWest Bank is ready to do business.
OneWest Bank is committed to helping local businesses, so we developed an outdoor campaign that clearly and boldly announced the bank's intentions.
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