McDonalds outdoor keeps it fresh with large appetite appeal and some tasty lines. Featuring the Big Mac, Coffee and Moca from McCafe these iconic red boards have been a LA institution since DE introduced them in 2007. Originally a local campaign, the look is now used by McDonald's Corporate.

OUTDOOR

SPOT: COFFEE

SPOT: OATMEAL

Davis/Elen has produced three new commercials for their client, McDonald’s. The spots have a Southern California vibe to capture our individual people, look and culture. They utilize a variety of mixed media: live-action, stop-motion, CG, and animation, along with original, contemporary music tracks. Since the spots are 15-seconds, each quickly packs a memorable punch.

SPOT: MCNUGGETS

The first two run together in a pod so they evoke a similar feel, while still remaining quite distinct. The first spot, for Chicken McNuggets, was shot in high-speed photography, then reversed, and features McNuggets dropping into sauces, creating beautiful splashes of color. The artistic spot captures the camaraderie of friends sharing a box of Chicken McNuggets.

SPOT: SMOOTHIES

The second commercial uses real food photography with computer graphics to present a whirlwind of flavor. With a tornado frenetically gathering fruit, a Real Fruit Smoothie is magically created just for you. Featuring a SoCal surfer sound with a modern kick, the spot is backed by an original and unexpected music bed.

SPOT: DOUBLE CHEESEBURGER

The third spot, for McDonald’s Double Cheeseburger, uses “homemade” video style with art clippings. The cut-and-paste vignette features a DJ demonstrating how the all-beef patties and American cheese are surprisingly similar to his own pulse-pounding musical mashup.




The intersection of Figueroa St. and Olympic Blvd. in downtown L.A. could also be described as the place where Art and Commerce meet head-on. Advertisers such as the L.A. Lakers and Grand Theft Auto have coveted the 125-foot wallscape as a singular opportunity to deploy their most eye-catching creative expressions. This month, the wallscape will feature an explosion of color as McDonald's heralds the arrival of summer by treating passersby to an icy blast of McCafé drinks. Who says watching paint dry can't be exciting?


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