To recruit developers and engineers for its new Palo Alto center, Groupon tapped Davis Elen to create an outdoor campaign along Highway 101. D-E, known for its work for tech giants Cisco, Dolby and Zynga as well as leading consumer brands McDonald's and Toyota, brought the traditionally-static medium of outdoor to life with a recruitment message that refreshed every few days - growing both visually and in impact. The results: the outdoor board's call-to-action has generated tremendous response with numerous job inquiries.

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