Tapping into the growing national concern for personal safety, GreatCall, creators of the easy-to-use Jitterbug cell phone, has launched a groundbreaking new service, 5Star Urgent Response, featuring renowned anti-crime activist John Walsh. Faced with any unsafe or uncertain situation, the compact, mobile 5Star Responder connects you immediately to emergency-certified Response Agents who can quickly get you the assistance you need anytime, anywhere. DE executed all launch materials, including sixty- and thirty-second TV, a new website design as well as in-store collateral and nationwide print.



GreatCall is a San Diego based mobile services company known in the telecom world as the creators of the easy-to-use Jitterbug phone. For the last several years, they've advertised their brand using the company name of Jitterbug, and were positioned as a single product offering in a limited marketplace. With the development of an all-new line-up of mobile apps and services, they stepped up to a much larger playing field and the decision was made to change their name from Jitterbug to GreatCall. With key service offerings like 5Star Urgent Response, MedCoach and LiveNurse on the horizon, we refreshed their brand identity and messaging to reflect the importance of family and the human connection that is the essence of GreatCall's DNA.

THE 5STAR LAUNCH BEGINS

We announced the introduction of 5Star Urgent Response on television with the story of a busy Mom who discovers that 5Star and GreatCall are the perfect solution to keep her family safe and connected.

PEOPLE YOU CAN COUNT ON

This was the first commercial we produced to introduce the new GreatCall brand name. We cast a real family for an authentic feel as we follow a day in the life of “Carla” with her kids, ultimately revealing that she’s one of the many people you can count on at GreatCall.


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