In 2012, DE's "Toyota Today" campaign helped Toyota secure its foothold as the region's best-selling automotive brand. Transitioning to 2013, DE aims to build on the success of the past year with an emphasis on Southern California Toyota dealers' compelling tagline, "We make it easy." By speaking directly to the sensibilities of its SoCal customers, DE will position the dealerships and its employees as the people who deliver exactly what SoCal drivers want: a simplified buying process, worry-free ownership, and unparalleled fuel-efficiency. The campaign is a marriage of strategy, messaging, and visually stunning design, leaving the consumer with one simple takeaway: We make it easy.
The PDX Project started out as an idea to give artists a voice to tell their story through art and to showcase the positive impact it can have on a community. Renowned graf artist and designer "Stash" created an artistic interpretation of the City of Portland that celebrates the diversity of the community: the people, cultures, subcultures and landscapes. His work depicts how people's lives are intrinsically tied together by a series of unique lampposts and bridges. Stash hopes his art will act as a springboard to inspire local artists. The project was sponsored by local McDonald's restaurant owner/operators and will also help to raise funds for the local Ronald McDonald House Charity in Portland.
The iconic Dire Straits rock classic is back on the airwaves, promoting Toyota, the most fuel-efficient full-line automotive manufacturer. With every car company on the planet competing for the MPG-conscious buyer (and who isn't feeling pain-at-the-pump), the Southern California and San Diego County Toyota Dealers Associations wanted to make one thing perfectly clear: You want better MPG? Your Toyota dealer's got it.
Some of entertainment's biggest stars, including Justin Timberlake, Taylor Swift, Celine Dion and Lionel Richie performed at the 2012 Walmart shareholders' meeting. And Davis Elen was part of the show too. Our video infographic sized up the state of the global e-commerce environment and explained how Walmart is working hard to stay on the cutting edge. The video also opened for Lionel Richie!
In DE's new campaign for the SoCal Toyota dealers, it's all about what's real. We're tying Toyota, the region's number-one selling brand, to the unique lifestyle that is Southern California. Viewers will meet real dealership employees and see their personal, emotional connection to the work they do. Product features and benefits, special incentives and magical SoCal moments are all integrated seamlessly together to lead to one simple conclusion: Toyota dealers really do make it easy.
Tapping into the growing national concern for personal safety, GreatCall, creators of the easy-to-use Jitterbug cell phone, has launched a groundbreaking new service, 5Star Urgent Response, featuring renowned anti-crime activist John Walsh. Faced with any unsafe or uncertain situation, the compact, mobile 5Star Responder connects you immediately to emergency-certified Response Agents who can quickly get you the assistance you need anytime, anywhere. DE executed all launch materials, including sixty- and thirty-second TV, a new website design as well as in-store collateral and nationwide print.
Nitro's instinctively smarter PDF software has a brand new home. It's a new website built from the ground up by Davis Elen. It features instructional videos, product information, e-commerce, news and even a wombat wearing a jetpack. It‘s the perfect place to learn how Nitro software can replace effort with instinct. Check it out for yourself at nitropdf.com.
Back in 1998, some of the hottest shoes on the streets of New York were Recon brand sneakers. A creation of famed graffiti artist Stash, Recon helped build the sneaker culture as we know it today. 13 years later, Stash is relaunching Recon as the perfect blend of art and sports. Davis Elen will lead the social media campaign, connecting the worlds of street art and active living. The shoes will be available this Holiday Season, but the Recon brand will be trending any day now.
Nitro is a San Francisco-based company that makes incredibly intuitive pdf software. They have an amazing family of products, but their corporate identity needed a reboot. Impressed by Davis Elen's tech experience with Zynga, Cisco, and Groupon, they asked DE to create a powerful new look for the brand. The end result is a new logo, featuring an organic widget that captures the intuitive and user-friendly nature of their software. The new look will soon grace their business cards, corporate stationary, website and even their office walls.
Each year effective cases across the US and Canada compete for recognition in the Effie Awards. As a 2011 Effie finalist, it is clear that our team understands the importance of effective communication strategies. Finalist status in the Effie competition is a significant achievement and one that will receive special recognition this year. As a 2011 Effie finalist, our entry will receive points towards the inaugural Effie Effectiveness Index - the first global ranking of marketing communications effectiveness.
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