Tapping into the growing national concern for personal safety, GreatCall, creators of the easy-to-use Jitterbug cell phone, has launched a groundbreaking new service, 5Star Urgent Response, featuring renowned anti-crime activist John Walsh. Faced with any unsafe or uncertain situation, the compact, mobile 5Star Responder connects you immediately to emergency-certified Response Agents who can quickly get you the assistance you need anytime, anywhere. DE executed all launch materials, including sixty- and thirty-second TV, a new website design as well as in-store collateral and nationwide print.



Nitro's instinctively smarter PDF software has a brand new home. It's a new website built from the ground up by Davis Elen. It features instructional videos, product information, e-commerce, news and even a wombat wearing a jetpack. It‘s the perfect place to learn how Nitro software can replace effort with instinct. Check it out for yourself at nitropdf.com.


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Back in 1998, some of the hottest shoes on the streets of New York were Recon brand sneakers. A creation of famed graffiti artist Stash, Recon helped build the sneaker culture as we know it today. 13 years later, Stash is relaunching Recon as the perfect blend of art and sports. Davis Elen will lead the social media campaign, connecting the worlds of street art and active living. The shoes will be available this Holiday Season, but the Recon brand will be trending any day now.





Nitro is a San Francisco-based company that makes incredibly intuitive pdf software. They have an amazing family of products, but their corporate identity needed a reboot. Impressed by Davis Elen’s tech experience with Zynga, Cisco, and Groupon, they asked DE to create a powerful new look for the brand. The end result is a new logo, featuring an organic widget that captures the intuitive and user-friendly nature of their software. The new look will soon grace their business cards, corporate stationary, website and even their office walls.




TeamViewer is making its broadcast debut. Promoting free downloadable software that allows remote control access to any computer from anywhere in the world, the company is airing its first television advertising in two test markets, Atlanta and Salt Lake City.

TeamViewer, which is headquartered in Germany and looking to expand its presence in the U.S., selected West Coast advertising agency Davis Elen to develop and produce the campaign. Davis Elen is known for its creative work for other high-tech clients such as Cisco, Dolby and Zynga as well as leading consumer brands McDonald’s and Toyota.

The five-week television flight features the Rolling Stones classic hit, “I’m Free”. Bert Kelley, Partner and Director of Broadcast Production at Davis Elen, noted that "the final creative product marks the first time the song’s music publisher has ever allowed an ad agency to edit the original master recording."

The thirty-second spot, which is running in conjunction with an extensive online campaign also created by Davis Elen, graphically demonstrates the remote-control capabilities of TeamViewer. The technology actually permits you to control a distant computer as if you were sitting right in front of it. Via laptops, tablets and smart phones, people are shown remotely accessing computers from places as varied as an apartment rooftop and subway car and as unexpected as 200 miles above Earth.

The advertising, both in broadcast and online, features a strong call to action, directing consumers to the TeamViewer website for free downloading. Plans call for a national rollout once the initial test market phase has been completed and evaluated.